Princeware has very strong roots and experience in manufacture and retail of Homeware and Luggage and has carved a niche for itself globally. The name has become synonymous with quality products at honest prices.

Princeware is a 40yr old group with manufacturing facilities in India and Africa. The company exports Homeware and material handling products to over 70 countries of the world and is one of the biggest players in the industry. The in-house Homeware and Luggage brands have made a mark for themselves in the all the segments of the market within a very short span of time.

Princeware has a very solid foundation in manufacture, retail and distribution and has the right know-how and skilled employees under the guidance of Shri. Raakesh Chheda (Managing Director) to achieve the mission of becoming the leading Homeware and Luggage brand worldwide.



  • Building strong brands and offering products with the best design, quality and value in their categories.
  • Providing the best possible services to our customers, retailers and consumers, and recognizing their importance to our continued success.
  • Constantly striving for excellence. We believe our people are critical to the achievement of this goal, and their continuous development is essential.
  • Increasing sales and profits from year to year, ensuring the security and growth for company.



  • To become a market leader in quality Homeware & luggage products
  • To achieve highest customer satisfaction
  • To become a World Class Manufacturing & Marketing Company